Late Tuesday afternoon Jonah Freedman broke the news that the San Jose Earthquakes would be back in MLS next season. Don Garber confirmed it at Wednesday's State of the League address in Denver ahead of tonight's All-Star game against Celtic. This is tremendous news for the folks out there, whom I know a few that were left in the wake of AEG's move to Houston. I couldn't be happier for them and soccer fans in the Bay Area in general.
My take on it? Well, if they are going to go nomadic for the first season or two they'll need to do a lot of marketing (and market research), choose appropriate venues and do an amazing job of mobilizing their fanbase. Of course, the first season will be gratis with room for mistakes, error, bad signings and low attendances. Anything beyond that, performance-wise, has to be considered some sort of victory... and no, I don't mean the USL1 team (more on them to come in this week's impending uslfans.com piece). Either way, I think Lew Wolff and co. saw the writing on the wall and wanted to bring the team in sooner rather than later for any number of reasons. I would imagine those to include thoughts about getting in on the Beckham craze that should last well into his first full MLS season in 2008 and the idea that, with the team in existence, it would be easier to go to marketing partners and city councils to get their cooperation on a stadium. I still believe in SJ and couldn't be happier for those fans and the folks involved with SSV to get their team back.
Thursday, July 19, 2007
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